BETBY Targets Record Year with Chess Integration
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Key Takeaways:
- BETBY plans major marketing push featuring chess legends Magnus Carlsen, Hikaru Nakamura, and Levy Rozman at ICE Barcelona.
- Supplier eyes 2026 FIFA World Cup as catalyst for sportsbook growth and record-breaking performance.
- Focus on bridging gap between sportsbook speed/volatility and casino-style experiences.
Sportsbook supplier BETBY is positioning itself for a landmark 2026, building on a transformative 2025 that saw operational milestones, new licences, product launches, and sports betting team expansion across Latin America and Asia.
In an interview with SBC News published on 6 January, BETBY CEO Leonid Pertsovskiy outlined ambitious plans centered on innovation and high-profile partnerships. The company will bring together chess world champion Magnus Carlsen, top streamer Hikaru Nakamura, and popular content creator Levy Rozman (Gotham Chess) for a major presence at ICE Barcelona. This move underscores BETBY's "Leaders Choose Leaders" campaign, aiming to elevate iGaming's appeal to young talent and investors by aligning with figures from technology, innovation, and sport.
Pertsovskiy highlighted the upcoming FIFA World Cup as a pivotal opportunity, predicting it will drive unprecedented betting volumes. Following successes in redefining trading and risk management, launching a dedicated crypto betting solution, and doubling its Betby. Different types of sports games esports offering, the supplier is confident in delivering record results.
Addressing user experience challenges, Pertsovskiy noted persistent gaps in sportsbook interfaces compared to casino products. He emphasized the need for faster, more volatile betting options to match player expectations for excitement. BETBY's chess betting product, already launched, represents part of this evolution, offering unique sports betting platforms and markets that differentiate operators.
The supplier's growth strategy includes continued global expansion, with new offices and local teams supporting operators in emerging markets. Awards received in 2025 further validate its trajectory, as BETBY seeks to set new standards in sportsbook technology and player engagement.
Sources:
https://sbcnews.co.uk/technology/2026/01/06/leonid-pertsovskiy-betby/
